http://ajc.sagepub.com Asian Journal of Management Cases RSS feed -- current issue March 2009 Asian Journal of Management Cases 0972-8201 http://ajc.sagepub.com:80/icons/banner/title.gif http://ajc.sagepub.com http://ajc.sagepub.com/cgi/reprint/6/1/iii?rss=1 2009-05-26 info:doi/10.1177/097282010800600101 1 6 iii 2009-03-01 iii Article http://ajc.sagepub.com/cgi/reprint/6/1/1-a?rss=1 2009-05-26 info:doi/10.1177/097282010800600102 1 6 3 2009-03-01 1 Article http://ajc.sagepub.com/cgi/content/abstract/6/1/5?rss=1 This case study describes the journey of Oceatic Airways from a monopolistic environment, showing remarkable profitability, to a point where local and international competition stiffens and operational inefficiencies lead to a significant plunge in company profits. The main concerns for the newly appointed chairman are to revive the company in order to recover the huge losses, and to prepare the organization to meet the challenges of globalization and stiffer competition. The top management of Oceatic Airways now has to focus on overhauling the company's Human Resource System in order to build sustainable capacity, improve productivity and service quality, and integrate different HR areas, including recruitment, job description, training, performance appraisal and promotion to achieve organizational goals. The issue requires urgent attention since time is of utmost importance, wherein the overall company performance is deteriorating and the fuel costs are expected to rise, making the situation even worse.

]]> 2009-05-26 info:doi/10.1177/097282010800600103 1 6 26 2009-03-01 5 Article http://ajc.sagepub.com/cgi/content/abstract/6/1/27?rss=1 This case describes events in the build-up to the diffusion of an innovation before it has reached critical mass. The innovation in question is the large-scale use of renewable energy to power telecom sites. A manager is passionate about this innovation, and it seems to be a sound solution to an urgent business problem. However, he struggles to get acceptance for his ideas from key stakeholders, and his proposal rides a roller coaster.

]]> 2009-05-26 info:doi/10.1177/097282010800600104 1 6 35 2009-03-01 27 Article http://ajc.sagepub.com/cgi/content/abstract/6/1/37?rss=1 Rozee.pk is a case about how an entrepreneur, having recently migrated from the Silicon Valley to Pakistan, is working on the commercial launch of his fourth (commercial) dot-com venture—as a late entrant into the online job posting and search market. However, this investment is different from his earlier ventures because the revenue streams will be coming from within the low e-readiness economy of Pakistan. The key decision the protagonist faces is how to move from free to paid services; delays add to the ‘burn rate’ and allow heavy promotions by a rival to capture market share. Launching prematurely may hurt the Rozee brand in pursuing key accounts.

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