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Asian Journal of Management Cases
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Cases

Rozee.Pk

Shazib E. Shaikh

Rozee.pk is a case about how an entrepreneur, having recently migrated from the Silicon Valley to Pakistan, is working on the commercial launch of his fourth (commercial) dot-com venture—as a late entrant into the online job posting and search market. However, this investment is different from his earlier ventures because the revenue streams will be coming from within the low e-readiness economy of Pakistan. The key decision the protagonist faces is how to move from free to paid services; delays add to the ‘burn rate’ and allow heavy promotions by a rival to capture market share. Launching prematurely may hurt the Rozee brand in pursuing key accounts.

Key Words: Electronic business • developing countries • business strategy • pure-play • Internet • recruitment • information systems

Asian Journal of Management Cases, Vol. 6, No. 1, 37-70 (2009)
DOI: 10.1177/097282010800600105
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