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Asian Journal of Management Cases
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Cases

No Dawn for ‘New Dawn’

The Non-Diffusion of an Innovation

Ashish Kumar

Ravi Shankar

Kiran Kumar Momaya

This case describes events in the build-up to the diffusion of an innovation before it has reached critical mass. The innovation in question is the large-scale use of renewable energy to power telecom sites. A manager is passionate about this innovation, and it seems to be a sound solution to an urgent business problem. However, he struggles to get acceptance for his ideas from key stakeholders, and his proposal rides a roller coaster.

Key Words: Diffusion of innovations • renewable energy • telecom • mobile operators • mobile communication

Asian Journal of Management Cases, Vol. 6, No. 1, 27-35 (2009)
DOI: 10.1177/097282010800600104
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